Continuing their bid to be the new leaders, or 'industry standard' for DJ, Denon DJ have this week announced a big move towards that goal by enticing Paul Oakenfold to 'change his rider' as Denon have put it. It seems the whole #ChangeYourRider isn't just for marketing, it's actually happening.
Oakenfold appears to have been lured in by the groundbreaking new Prime Series, which as most of you are aware, includes the SC5000 Prime media player, the X1800 Prime professional club mixer and the VL12 Prime professional turntable.
From a 'Bedroom DJ', as Paul described himself in the early days, to 'International Superstar', as we describe him these days, Paul Oakenfold is one of the most influential people in the electronic music world and is still part of the heartbeat of the scene today. It's time again this year for him to up-sticks and get on the road, this time with his 'Generations World Tour' that thus far is over 6 months long and visits many different countries! The latest link-up with Denon DJ adds an extra bit of intrigue with Denon stating: 'The combination of Paul and the Denon DJ Prime series will make this tour something memorable to both see and hear.'
Denon have hinted that there'll be more names Changing Their Rider very soon, so it could be an interesting year for Denon DJ. Good luck to them we say!
The all new Denon DJ Prime Series X1800 Mixer, SC5000, VL12 Prime...